Editorial Calendar & Advertising Deadlines
Rates Effective Jan. 1, 2008
| Issue Editorial Focus/Special Sections |
Space Deadline | Advertising Material Deadline |
| January | Nov. 29 | Dec. 6 |
| Get Reimbursed: New Codes and
Changes Marketplace Product Section *Hanger Education Fair, Reno, Nev., Jan. 30-Feb. 1 |
Bonus Distribution | |
| February | Jan. 8 | Jan. 11 |
| "How To" Issue Marketplace Product Section PrimeFare West, Salt Lake City, Feb. 15-16 |
Bonus Distribution | |
| March | Jan. 25 | Jan. 31 |
| Research Marketplace Product Section American Academy of Orthotists and Prosthetists (AAOP) Annual Meeting and Scientific Symposium, Orlando, Fla., Feb. 27-March 1 |
Bonus Distribution | |
| April | March 5 | March 11 |
| Pediatric Bracing Marketplace Product Section Association of Children's Prosthetic- Orthotic Clinics (ACPOC) Montreal, Quebec, Canada, April 9-12 |
Bonus Distribution | |
| May | April 2 | April 8 |
| Prosthetic Issue Marketplace Product Section PrimeFare East, Nashville, May 30-31 |
Bonus Distribution | |
| June | May 1 | May 7 |
|
O&P Buyer’s
Guide (Product listings are due April 3.) |
Bonus Distribution | |
| July | May 30 | June 5 |
| AOPA
National Assembly Preview Marketplace Product Section |
||
| August | June 30 | July 7 |
| Inventors
Issue Assembly Exhibitor Product Showcase. Product listings are due June 27. |
||
| September | July 28 | Aug. 1 |
| Business
Issue AOPA National Assembly Show Issue Chicago, Sept. 10-13 Marketplace Product Section |
Bonus Exclusive Distribution |
|
| October | Aug. 25 | Aug. 29 |
| Diabetes and Stroke Marketplace Product Section |
||
| November | Oct. 1 | Oct. 7 |
|
The Buyer’s Guide to Foot Care |
Bonus Distribution | |
| December | Oct. 31 | Nov. 5 |
| Veterans
Issue Marketplace Product Section |
||
Note: Editorial topics are subject to change.
Sponsorship Opportunities
Bellybands
O&P Almanacs distributed at the AOPA and
Academy of
Orthotists and Prosthetists annual meetings are wrapped with an
advertiser's bellyband. There is only one bellyband per issue, and it
is sold on a first-come, first-served basis. Dimensions are 2" deep x
19" wide.
Rate: $2,500
Outserts
Polybagged outserts are available for these special issues. Dimensions
can be no larger than 8 1/2 x 11" and weight of the piece has to be 100
lb. cover stock or less. This is an economical and efficient venue for
circulating brochures you may have already printed.
Outsert rate: $1,500 per outsert for
convention copies
O&P Almanac Mechanical Requirements
Final Trim Page Size: 8.25 x 10.875"
Bleed ads require an extra .125 inches bleed around entire ad. Keep live matter .1875 inches from top, bottom, and sides of trim page size. All dimensions are listed width x height.
 2-page spread full bleed* 17 x 11.125" |
 2-page spread non-bleed* 15 x 10" |
 Full page, Full bleed 8.5 x 11.125" |
 Full page non-bleed 7.25 x 10" |
 2/3 page vertical 4.625 x 9.625" |
 1/3 page vertical 2.25 x 9.625" |
 1/2 page horizontal 7.25 x 4.5" |
 1/4 page 3.5 x 4.5" |
Ad Preparation
Electronic media: Mac or PC platforms are accepted. High-resolution, print-ready PDFs are preferred and should be sent to Corrinn Mullins at cmullins@AOPAnet.org. When shipping files on disk, include the platform, file name and company name on the disk.
Fonts: Place all fonts on
the same level in one fonts folder on your disk (not folders within
folders). Use Post Script Type 1 or Open Type fonts only.
Inserts
Please contact Amy Clontz, (888) 557-7277, option 2, for a quote.
Shipping
Ship files and a laser proof of your ad to:
O&P Almanac Advertising, AOPA
330 John Carlyle St., Suite 200
Alexandria, VA 22314
Fax: (571) 431-0899
FTP Site:
ftp.unitedlitho.com
Stuff or Zip your files first and make a connection to the FTP using:
Username: opalmana
Password: opalma01
Include the company name in the file and e-mail Corrinn Mullins at cmullins@AOPAnet.org to let her know when the file has been uploaded.