Getting Involved in the
Politics of O&P
By Walter Gorski
Would you get involved in O&P advocacy efforts if any of the
following headlines appeared in the
Wall Street Journal?
- Congress Expands O&P
Competitive Bidding Nationwide
Only 50 percent of patient care
facilities expected to survive
- Wal-Mart Dives into O&P
Marketplace and Vows to Open Orthotic Facilities at Half of Its
3,864 U.S. Locations
- Congress Reduces Medicare O&P Payments by 4.75
Percent in 2008
as Part of Major Medicare Cost-
Cutting Effort
- Medicare Finds New O&P
Technology Is Not Cost-Effective
Agency resolves not to expand coverage for new technology in effort to
protect taxpayer dollars
Some may say, “No, these things could never
happen.” AOPA and others in the O&P field
don’t want to take that chance. That is why one of
AOPA’s primary missions is to educate members of Congress
about O&P, one by one, to protect the business of O&P.
We strive to establish long-term relationships with decision makers and
let them know what is important to us. One of the best ways to
accomplish this goal is to host fundraising events with key members of
Congress to ensure that our message is being heard.
What is the O&P PAC?
Typically, each year, AOPA hosts a handful of events for several
lawmakers through the O&P Political Action Committee (PAC).
The O&P PAC is the only political action committee designed to
raise awareness of O&P issues on Capitol Hill. Using the
contributions of our PAC supporters, we are able to put O&P on
a level playing field with other health care interests in Washington.
Having a well-supported PAC allows us to more effectively advocate for
our interests with our elected officials in order to protect the future
of O&P.
Led by AOPA President Walter L. Racette, CPO, AOPA
welcomed some old and new faces to O&P PAC events held in April
for three key members of Congress.
First-time attendees included Bill Hineman, CPO, from Hanger
Prosthetics and Orthotics of Bismarck, N.D.; Frank Vero, CPO, from
Ocala Artificial Limb and Brace, Ocala, Fla., and Bob Dzurenda from
BioMetrics Inc., Trumbull, Conn.
AOPA past presidents Don Hardin and Michael Hamontree, AOPA vice
president Brad Ruhl and current NAAOP president Mark Deharde, all
seasoned political veterans, rounded out the group in attendance.
Each attendee contributed his personal time and money to meet with key
lawmakers who will have a direct impact on future decisions that will
shape the Medicare program.
We met with House Ways and Means Health
Subcommittee Chair Nancy Johnson (R-Conn.), ranking Ways and Means
Health Subcommittee Democrat Pete Stark (D-Calif.) and Senate Finance
Committee member Kent Conrad (D-N.D.).
Another round of events is being planned for July.
New perspectives
I spoke with each of the first-time attendees who participated in these
O&P PAC events to get his perspective. Was their time and money
well spent? Did they think they had an impact on the lawmakers we met
with? What would they like to tell others in the field about their
experience?
Armed with a few general questions, I called each of the O&P
professionals and listened. I got an earful.
First impressions
are lasting ones
Bill Hineman said that before attending the events, he really
didn’t think O&P PAC activities pertained to him. He
added that he never really knew what happened to the money when he was
asked to contribute to the PAC.
But after attending the PAC events, he
was struck by the lack of knowledge of O&P.
“Lawmakers view us as foot orthotic fabricators or salesmen
who provide wheelchairs, walkers or canes. They don’t look at
us as providing services to a vulnerable patient population or have a
real appreciation or understanding about the profession of O&P.
This was very disconcerting to me since they are making policy
decisions that affect my livelihood.”
Bob Dzurenda concurred, “I never really gave much thought to
the O&P PAC. I would give modestly each year, participate in
the Policy Forum and thought our membership and involvement in
organizations like AOPA or the Academy was enough. They would take care
of making sure our industry was taken care of; they didn’t
need me to get involved any more than I already was.
“From my perspective, I think there is a general feel in the
O&P field that ‘they’ will get favorable
laws passed. Medicare reimbursements will go up. Audits will be
reduced. Codes will be approved. But we don’t stop and think
who ‘they’ are.
“After my visit, my impression of the O&P PAC changed
considerably. My former impression was way off base.
‘They’ are everyday people with insight and concern
for the future of O&P.
“‘They’
are proactive people who take time out of their private business to
help all of us. ‘They’ are manufacturers who are
not letting others control their future. ‘They’ are
people who do not have the victim’s attitude of
‘What can we do?’ ‘They’ are
concerned enough to know that there is no ‘they’
unless they do something.”
Getting involved
When asked for the biggest piece of advice to share with other
O&P professionals, there was unanimity.
“My biggest
piece of advice to other O&P professionals is, don’t
take the victim attitude with your future—do
something,” said Dzurenda. “If you don’t
get involved you have no right to complain about Medicare rate freezes
or lowering reimbursement, physical therapists stealing your work, SNFs
and hospitals not paying for orthoses, or not being able to get
reimbursed for new high technology.”
Vero added, “Get involved. Take an active interest at the
state or national level. It should be the desire and duty of
practitioners to become involved.”
Hineman conveyed a similar
message. “It is important that we take a personal role and
not rely on someone else to fight for our interests. We are the most
qualified to educate lawmakers about O&P. We need to
characterize our arguments before others do it for us in an unfavorable
light.”
Messages
Each person attending the O&P PAC events took something
different from each meeting.
“The most important message I
heard at our meetings was that there are a lot more people who are
using our services now, and this will continue to increase. We need to
convince Congress and Medicare that we are the most qualified provider
of cost-effective services,” Vero stated.
Dzurenda heard a different but equally important message. He remembers
Representative Johnson talking about competing health care interests
vying for her time.
“Nancy Johnson [said] that the Medicare
pie is only so big, and there are so many other groups trying hard to
get [O&P’s] piece of the pie. And if you
don’t hold onto your piece it will be almost impossible to
get it back.
“She went on to say how important it is for us
to meet like this, because this is what the other groups are doing who
are trying to steal our piece of the pie. If the doctors get an
increase in their fees, then that has to get taken from someone
else’s slice of the pie,” Dzurenda added.
Hineman remembers another comment. “We were told that while
it was very unlikely that there will be a Medicare bill this year, it
was almost a certainty that there will be one next year. And that for
those groups who are sitting on the sidelines and not making an effort
to educate lawmakers about issues that are important to them, it will
be too late to get involved next year. I, for one, don’t want
O&P to be on the sidelines. The stakes are just too
high.”
The O&P profession has a core group of activists who play an
important role in advancing the O&P agenda. More involvement
from the field is a necessity, though, when one considers all the work
we must do to be better recognized as a profession in the eyes of
policy makers.
Call me at (571) 431-0809 to accept this challenge and
become an advocate for O&P.
Walter Gorski is the director of legislative and regulatory affairs for
the American Orthotic & Prosthetic Association (AOPA).
Through government relations efforts, AOPA works to influence policies
affecting the future of the O&P profession. Questions? Call
(571) 431-0809 or visit www.AOPAnet.org.