Standing Out in the Crowd By Deborah Conn What makes you so special? When patients today have so many choices in health care professionals, you have to give them reasons to select you for their care. Accreditation, certification, licensure—these are all important. To really stand out, try self-marketing, finding a niche, or using personal touches your customers will remember.
October 2007

---

Top Stories

Progress Out of Pain

More young veterans than ever before are coming back with amputations, and to stay active and athletic, they need better care than ever before. Their plight has put pressure on the industry to push the limits of prosthetic technology, and driven prosthetists at Walter Reed to maximum efficiency. As a result, each returning soldier can expect the best O&P has to offer.

Mastering O&P

NCOPE’s goal is for all O&P educational programs to be at the master’s level by 2012. Find out the answers to your questions about how these changes will affect the field, why they are needed, and how O&P will benefit.

Five Questions For...Maj. David Rozelle
Maj. David Rozelle, who was wounded in Iraq in 2003 and returned to active duty with a prosthesis, is deputy program manager for amputee care at Walter Reed Army Medical Center. We ask him about the latest rehabilitation equipment, how he mentors recent amputees and his activities as a competitive triathlete.

Advice from O&P Experts

Ask the Expert
 Meeting Medicare Quality Standards

Reimbursement Page
  Your Medicare Supplier Number: The Key to Getting Paid

Policy and Your Practice
  DMEPOS Enrollment vs. Accreditation: Is There a Difference?

Technician's Corner
  Fabricating the Plastic-in-Leather AFO

Marketing 101
  Top Ten Marketing Tips

In the News

AOPA Working for You

In the News

Glad You Asked...About Recruitment