2010 AOPA PR Outreach
In 2010, AOPA, once again in conjunction with the Amputee Coalition of America and the PlowShare Group, produced a variety of ads focused on getting the attention of lawmakers and policymakers in the Washington DC area, explaining to the general public the care that O&P professionals provide, and defending patients from potential cuts to O&P in state Medicaid budgets. Here are the products of the campaign.
The following ads were placed in October and November issues of Newsweek, Sports Illustrated, The Week, Time, and U.S. News & World Report:
The following ads were customized for advocacy to states where O&P coverage was threatened by cuts to Medicaid:
The following materials were provided to members at the 2010 AOPA National Assembly for their personal media outreach in local areas:
The following ad was created by AOPA and ACA for distribution in magazines and on bus shelters in the Washington, D.C. area after the earthquake in Haiti devastated that country. AOPA and ACA worked with groups to coordinate relief efforts: