AOPA Obama Ad: As a result of paid and PSA placement, the Obama ad appeared in several major publications including Time, Newsweek, U.S. News & World Report, Sports Illustrated and The Week. The advertising placements targeted and vital legislative, business, and media markets including Washington D.C., Seattle, New York City, Chicago, Los Angeles, San Diego, St. Louis, Dallas, and Houston.
Following the magazine ads, AOPA and ACA launched another outreach campaign targeting policymakers in the DC area. This outreach included educational posters on bus shelters near House and Senate office buildings and in the terminals of the three major Washington DC airports:
For the 2009 National Assembly AOPA worked with both Spectrum Communications and PlowShare to design and develop “how-to” documents to help AOPA members interact with local media:
AOPA Roll Call Ad: In response to the opportunity presented by the 60 Minutes story on Medicare Fraud in South Florida, AOPA and ACA placed full-page ad in the November 5 issue of Roll Call – a daily newspaper read by legislators and policy makers.
Letter of Thanks to Senator Snowe: On December 21, AOPA and ACA placed a letter from amputees living in the state of Maine thanking Senator Olympia Snowe for her support and encouraging her to keep up the good work in the remainder of the Congressional session.
The following ads were placed in October 2010 and November 2010 issues of Newsweek, Sports Illustrated, The Week,Time, and U.S. News & World Report:
- AOPA Ad for Policymakers, “Standing for Change”
- AOPA Ad for Policymakers, “For Some, Washington is an Obstacle Course”
- AOPA Ad for Public, “Let’s Give this Woman a Hand”
- AOPA Ad for Public, “I Want to Hold Your Hand… Daddy”
The following ads were customized for advocacy to states where, in 2010 and 2011, O&P coverage was threatened by cuts to Medicaid:
AOPA Haiti Ad: Ad placed by AOPA in the wake of the devastating earthquake in Haiti
AOPA’s “Mixed Signals” Ad: Ad targeting Policymakers in Washington, D.C.