AOPA encourages National Assembly speakers to utilize their social networks before, during, and after the event to help market their session and gain exposure as an expert on this topic. Below you will find tips and examples to help you jump-start your individual social media strategy.
2020 National Assembly
September 9-12, 2020
Official Hashtag: #AOPA2020
Please include the official hashtag (#AOPA2020) each time you post a message that pertains to AOPA or the National Assembly to make it searchable.
- I’m excited to announce that I’ve been selected to speak at the 2020 National Assembly on <topic>! Check out my recent post on the topic! #AOPA2020
- Join <co-presenter’s name> and me as we present <topic> at the 2020 National Assembly! #AOPA2020
- <Ask a question relating to your sessions topic>? Learn ________________at my 2020 National Assembly session! #AOPA2020
- <Link to a recent article on your topic.> <Make a statement about your topic>! Join me this September to learn ___________________ at the 2020 National Assembly. #AOPA2020
Many times when using social media you not only want to shrink a link, but you also want to be able to track the number of people who have checked the link. If you are posting to social media, consider creating a free bit.ly.com account so you can do both.
Include a photo! Whether it’s one from the event website or one you take of the speakers, posts with images generate 53% more engagement than those without. We have created the following images for marketing purposes.